Flash Mobbing and Advertising- T-Mobile Dance

I love this dance and this advert for T-Mobile. This advertising campaign is so clever. MediaSmart have put together some resources designed to help teachers deliver lessons about digital advertising and one sequence of lessons focuses on this campaign. As well as lesson plans, the MediaSmart website contains interviews with Saatchi, the ad agency who were behind it all, and some video footage which outlines all the social media used to spread that all-important slogan ‘Life’s for Sharing’. I’ve been writing some lesson plans for MediaSmart, with Rebekah Willett, and this week we ran an interactive session at the BFI based on some of the materials. I hope that the children and teachers went away with a better understanding of digital advertising and enjoyed learning some of the dance moves too. Great fun! When the materials are all availiable online I’ll post a link here.

A Question of Research

Question:

How do children (and a teacher-researcher) develop their understanding of authorship through planning, making and playing an ARG?

Answer:

In progress……

Changing Literacies Session

Sheffield Morning

Today I visited the students at Sheffield Hallam to run a short seminar session about the literacies needed to design and play an ARG. This session was situated half way through a module called ‘Changing Literacies’ in which the students reflect on the literacies needed in the 21st Century and the implications for teaching in schools. I really enjoyed the session and the students made many interesting contributions to the discussion. It’s always a pleasure to explore Sheffield too. What a great city!